It's more than the views

Most founders think about content as a lead generation channel. Make videos, get views, convert viewers to customers. That's real, but it's not the whole picture.

The benefits we've gotten from content that have nothing to do with view counts have been equally valuable. Sometimes more.

Content for Recruiting

Finding good people is hard. Finding good people who already understand your company, believe in your mission, and want to work with you specifically? That's usually impossible.

Unless you have content.

Several of our best team members found us through our videos. They watched for months. They understood how we think, how we work, what we value. By the time they applied, they weren't just qualified—they were pre-aligned.

Traditional recruiting is a cold start. You're evaluating strangers. Content-based recruiting starts warm. The people reaching out already know if they fit.

Content for Investors

Investors watch your content. Not all of them. But the ones evaluating whether to take a meeting? They're Googling you. They're checking LinkedIn. They're looking for videos.

Content gives investors a way to evaluate you before the pitch. They can see how you think, how you communicate, how you present ideas. The meeting starts with context instead of cold intros.

We've had investors reference specific videos in our conversations. "I saw your piece on X, and I thought..." That's a different starting point than explaining who you are from scratch.

Content for Sales Enablement

Every sales call involves objections. Pricing concerns. Feature questions. "How does this compare to X?" You can handle these live, every time. Or you can handle them in advance.

Content addresses objections before the call happens. Prospects watch your videos. They see how the product works. They understand the philosophy behind it. By the time they're on a call, the baseline questions are already answered.

Your sales team can send specific videos: "Before our call, here's a 5-minute overview of how we handle X." That video does the work of the first 15 minutes of a demo.

Content for Operational Leverage

Explaining the same thing repeatedly is expensive. Onboarding new team members. Training partners. Updating stakeholders.

Content compounds operational leverage. Record the explanation once, use it forever. New hire onboarding? Here's the playlist. Partner training? Here's the deep dive. Board update on strategy? Here's the public piece we published.

The time you spend creating content pays dividends every time you don't have to explain something in person.

The Compounding Effect

These benefits compound in ways that aren't obvious from view counts.

The team member you hired through content? They're more aligned, ramp faster, stay longer.

The investor who already knows your thinking? The fundraise moves faster.

The sales call that starts warm? Higher close rate, less time per deal.

The operational explanation you recorded once? Saves hours across dozens of conversations.

None of this shows up in your analytics dashboard. All of it shows up in how the business runs.

Views Are the Visible Metric

Views matter. They indicate reach. They correlate with growth. But they're the visible metric, not the complete picture.

Content builds trust assets that work in places you can't directly measure. The person who watched 10 videos before reaching out. The investor who referenced your content in due diligence. The hire who already understood your values.

If you're measuring content only by views, you're missing half the value.