Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Can the business run without them?
Keeping the state of the work visible feels like extra effort while everyone knows their job. I saw what it was worth when a responsibility moved to me.
Editors need the context
The reel my editor built from an old script and a new ad became my best performer of the previous ten. He found it because he could see both pieces.
Your price isn't set in stone
A $1,000 job that costs $500 to deliver leaves $1,500 at $2,000. I'd raise prices in small steps, watch how new leads respond and keep adjusting.
There's more to property than the property
I'd start by making the Instagram page active again, then show the beach, the cafes nearby and the people running the place alongside the rooms.
Good ideas deserve another run
When a piece works, I'd rather adapt it than hunt for a new topic. A spoken explanation can become writing with a photo, and each version is still a test.
Can you say it in one sentence?
As a technical founder I kept starting with how Clipflow works. What helped was a plainer line: create content at scale with as small a team as possible.
I sold the business. Then what?
I was made redundant from the company I'd built, travelled around Australia and got bored sooner than I expected. Know what you value beyond the price.
Power users can't tell you how easy your product is
Our project sidebar remembered collapsed sections and still overwhelmed people the first time they saw it. Darrell and I went back and stripped things out.
Lead with the result
Food videos get this right: you see the dish, then you want to watch it being made. When you record a job, film the final shot. It may be your opening.
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