Content Operations
Courses
Free video courses on running content as an operation: who to hire first, how to onboard them, and the systems that keep publishing going once the founder steps back.
Scaling Your Content Ops Team
8 lessons
A step-by-step guide to hiring, training, and systemizing your content team so you can scale with ease.
8 lessons · 108 minutes
1. Our Exact Framework
13 min
We all know how important it is to make content for your business, but actually scaling that content to reach your dream customer can be complex and overwhelming. So we built a framework that you should steal to rapidly grow your reach.
2. Before You Bet on Content, Check this Out
12 min
Not every business should go all-in on content. In this video, we break down how to know if content operations are right for you, and how to avoid wasting time and money on the wrong strategy.
3. Getting Started with Business Content
15 min
Most businesses chase views, but views don’t pay. To win, ask if organic content is your real growth lever, commit 6–12 months, focus on one core customer on one platform, and measure conversions—not vanity. Done right, content compounds into trust, leads, and sales.
4. Hiring Funnel
15 min
Hiring editors through job boards and DMs is chaotic, slow, and full of flakey freelancers — costing you momentum and growth. We solved it by building a hiring funnel with Meta ads, smart forms, and automations that filtered hundreds of applicants down to just a few A-players in weeks, saving 35+ hours and under $200.
5. The Secret Hire to Escape the Founder-Content Trap
17 min
Hiring a Head of Content is the single most important move founders can make to free themselves from the content grind, scale output with systems, and tie content directly to business growth.
6. Building a Stronger Editing Team is Easy, Actually
12 min
Founders should stop editing their own videos and instead hire multiple professional editors to create redundancy, maintain quality at scale, and free up time to focus on actually growing their business.
7. Social Media Producer
11 min
A Content Coordinator (Publisher) is the crucial hire that frees your Head of Content from uploads and scheduling, ensuring consistent publishing, smarter repurposing, and a content engine that actually drives growth.
8. 90 Day Playbook
13 min
A 90-day onboarding plan turns new hires into fast, high-performing contributors by defining clear goals, expectations, and check-ins from day one.