Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Another feature won't find your customers
People who could use Clipflow told me they didn't know we existed. Building feels productive to me, but that problem belonged to marketing.
Dopamine Ladders: The Advanced Storytelling Technique That Kills Mid-Video Drop-Off
Mark where each script section closes an open loop and where it opens a new one. Two closes in a row is where viewers leave. The check takes five minutes.
Your first content hire has to make things
I'd record what I know and hand it to one person who can research ideas and finish the video. A dedicated editor comes later, once the work grows.
Don't let your backlog stop you learning
I like having a buffer so content doesn't become a daily emergency. I also don't want it all decided before we've seen which subjects people respond to.
Unscripted content beats the scripts you spent four hours writing
Scripting first caps your weekly output at the slowest step. Ken filmed 15 reels on one walk after a year of planning them the professional way.
Show me what you can take off my plate
If you're pitching a founder, send a short intro video and one concrete example made from work they already have. I skim claims, but I'll look at work.
The story was in the footage we'd kept
Our Agape build video was possible because we'd been filming for months, often for updates that got a few hundred views. Record problems as they happen.
Why You Should Start Making Content Before You Need It
Your first videos will be bad whenever you make them. One a week on a single channel gets you past 100 pieces in two years, while the stakes are still low.
Pick a job. Do it well.
We build Clipflow for teams making content at scale. When a paying customer asks for something outside that, I need more reason than being able to code it.
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