Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Build a business you want to keep building
We hit 444 projects in a week and my first instinct was to want that per day. I'm trying to notice the progress and build a business I can keep at.
YouTube vs Instagram: The Data That Should Change Your Content Strategy
90% of people earning $100,000 or more use YouTube, and a video there has a half-life of 9 to 10 days against 19 hours for a reel. For B2B, flip the ratio.
Catch it before they do
Remembering a frustrated customer from our previous business, I'm building a client overview in Clipflow that shows their comments and projects together.
Stop repeating. Start looking properly
A list of delivered videos hides how many rounds each one took. I want revision and comment counts in view so the conversation starts from real feedback.
Build Your YouTube Asset Bank Before Going Broad
Film 15 to 20 tactical videos on your ideal customer's specific problems and objections before chasing views. Then use them in emails and sales follow-ups.
Deliver what you sold them
When you're trying to win work, it's tempting to make the offer sound better than it is. If I can't confidently deliver something, I shouldn't promise it.
Why the Best Editors Don't Need the Best Technical Skills
Cool transitions don't fix weak narratives. AI won't save you. The work is the work.
Two businesses. One head.
Side projects rarely stay small. When a new idea turns up in a frustrating week, I suggest putting it on a list and looking again once the week has passed.
Match Editors to Projects, Not Projects to Editors
Most teams assign work based on availability. Who's free? Give them the next thing. This works until it doesn't.
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