Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
From 0 to 40,000 Views: The Exact Content System To Start With
We went from 817 views in our first month to 40,000 monthly views three months later, with the founders spending less time on content. This is the system.
How To Fix Content Team Chaos
Perfect food isn't cooked in a disorganised kitchen. Build a team that runs in order by giving the right roles and responsibilities to the right people.
Should you Batch Record Your Content?
Batch creating content saves time, but it can also kill your enthusiasm. We weigh up the tradeoffs between batching and creating on the fly.
How to Build A Content Team Anyone Can Afford
A local content team of four costs $385,000 or more a year in a city like San Francisco. This is the team we built when those numbers didn't work.
Trust is made or broken in the first 24 Hours
43% of client churn happens in the first 90 days, often before you've delivered anything. Treating sales and onboarding as separate phases costs clients.
Are AI Tools Ready for Final Output?
We tested whether a completely automated AI workflow can be trusted. The tools get better every day, and a new model probably dropped while I wrote this.
Why Content Matters More Than Views
Content has paid us back in ways a view count never shows. Several of our best hires found us through our videos, and investors watch before taking a meeting.
How to mathematically calculate content delegation
The math for deciding what to outsource in content creation is simpler than you think. Here's the framework we use to figure out what's worth our time.
100 Views vs 100 People in a Room
View counts feel small because they're just numbers on a screen. But 100 views means 100 actual humans watched your content. That's not nothing.
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